Leading 500 Years of Outdoor Exploration, Dynamic Growth, Diversification, and Globalization.
Beretta Holding S.A., through its powerful brands, has been a staple within the hunting, sporting, and defense community for centuries. It’s a remarkable story that begins in 1526 when Mastro Bartolomeo Beretta from Gardone sold 185 harquebus barrels to the Venice arsenal for 296 ducats.
Scrollfor more
A world of Experiences
Beretta Holding products blend prestige of renowned brands, attention to detail and uncompromising commitment to quality.
International Footprint
With a strong international footprint, our group’s operations span across the globe, ensuring that the sun never sets on our activities.
Iconic Brands
see all brandsPressRoom
Ruger and Beretta Holding S.A. Announce Strategic Cooperation Agreement
Ruger and Beretta Holding S.A. Announce Strategic Cooperation Agreement Agreement Reflects Mutual Commitment to Long-Term Value Creation & Stability Ruger to Increase Beretta Holding Ownership Cap to 25% of the...
discover the articleThe Wall Street Journal: The 500-Year-Old Beretta Gun Dynasty Is Betting Big on the U.S.
The Italian company has taken a stake in American rival Ruger as part of a push to win more business in the U.S. GARDONE VAL TROMPIA, Italy—For 500 years the...
discover the articleForbes: How this 16th century gunmaker keeps reinventing itself
Beretta Holding President & CEO, Dott. Pietro Gussalli Beretta, gave an exclusive interview to Forbes, revealing insights into the Group’s expansion, which has been fueled by strategic and well-executed acquisitions....
discover the article